What I work on
Common problems, and what the work produces
Where growth gets stuck
Traffic that stopped growing, whatever the team tries
Rankings damaged by a previous agency's shortcuts
A market too small or too niche for the usual playbook
Producing enough good content is too slow and too expensive
No clear read on which marketing efforts drive results
Bigger competitors carrying more trust with Google
What the work produces
3x to 10x organic traffic growth, including in small and niche markets
Head terms on page one, including clusters that sat past position 40
Traffic that turns into leads and sales
Rankings that hold through core updates, 10 of them survived in 2022
Content output raised from 10 texts a month to 10 a day, at 12x lower cost
A system the in-house team keeps running after handover
About
What I cover
I'm an SEO and deep-analytics specialist covering the full stack: technical SEO, content, conversion, and the custom tooling and dashboards that tie them together. 8+ years in competitive UK and US markets. I run all of it as one system, driven by data and built to hold up over time.
Markets
UK, US, EU, local & international
Niches
Narrow B2B, YMYL, local service
Languages
Multilingual sites in EN, ES, DE, PT, FR, with hreflang, per-market keyword research and localized on-page structure
Analytical core
1,000,000+ keywords collected and analyzed, custom trackers and dashboards built to back every decision in data
Niches worked in
Crypto
E-commerce
Finance
Insurance
Auto
Forex
Industrial B2B
Video tools
Local services: plumbers, roofers, HVAC, electricians & more
Career path
4 roles since 2018
Feb 2018 – Sep 2019
Search Engine Optimization Specialist
1 yr 8 mos
2019 – 2020
Search Engine Optimization Team Lead
1 yr
Sep 2020 – Nov 2024
Senior Search Engine Optimization Specialist / Analyst
4 yrs 3 mos
Since Nov 2024
Product SEO Specialist / Analyst
Current
Results in numbers
What these projects produced
Every number below is pulled straight from Search Console, analytics and rank trackers. Different markets, same method: work out what the data rewards, build exactly that, and let it compound.
1,000,000+
keywords collected and analyzed
10x
traffic growth, niche chemical B2B
51.5%
keywords in top-10, UK car finance, from zero in 1 year
+128%
conversion growth via CRO
900%
traffic growth over 18 months
$120K+
annual link-building budget managed
60%
of AI-generated texts ranking in top-5
10
Google algorithm updates survived, 2022
8+ yrs
international & local SEO experience
Case studies
Projects written up in full
40+ → Top-10
A UK broker's high-volume "car finance" cluster, in 4 months
What was doneAudited why the site had stalled short of page one, then redesigned the homepage around the main money keyword, rebuilt a natural anchor-text profile across existing backlinks, added author bios and trust signals to close the E-E-A-T gap with bigger competitors, and tightened internal linking to the priority page.
ResultThese are high-competition head terms: "car finance" alone runs ~74K searches a month. The cluster's pages had sat past position 40, invisible and drawing no clicks; in 4 months they broke into the UK top-10, where impressions and traffic jumped. Positions held through a Google core update.
Read the case on vc.ru →
9x
Traffic growth for a UK financial site, without fighting for high-volume keywords
What was doneMapped the market's head terms as unwinnable against established finance brands, mined long-tail and low-competition clusters instead, then built out 90% of the site's commercial pages, blog and FAQ from scratch, including on-page structure, internal linking and content briefs, to cover that demand end to end.
ResultDaily organic traffic grew 9x, from 155 to 1,424 visits, while surviving 10 Google algorithm updates through 2022.
Read the case on vc.ru →
10x
Traffic for a niche B2B chemical manufacturer, in a global market of ~50 companies
What was doneManually researched search demand for 1,200+ individual chemical substances in a market with roughly 50 global competitors, designed a page template that satisfied both technical buyers and search intent, and used it to publish and internally link product pages at that scale without sacrificing per-page quality or accuracy.
Result10x traffic growth, with 90% of the new pages reaching page one.
Read the case on vc.ru →
3x
Traffic & ranking growth for a niche US e-commerce store
What was doneRecovered the site after a hack, cleaned up the technical debt and indexation issues it left behind, fixed crawl and site-structure problems, and expanded the catalog from 14 to 70 products, each built as a fully SEO-ready page with proper metadata, internal links and content.
Result3x traffic and rankings, with 80%+ of target keywords reaching the top-10.
Read the case on vc.ru →
900%
Steady 900% traffic growth for a video editing platform over 18 months
What was donePushed 50–80 keyword-difficulty terms into the top-3 to drive subscription growth, built new narrow-intent pages to cover more related keywords, ran multilanguage optimization across ES/PT/FR/IT/DE/PL, built anchor links for the most competitive terms, optimized page speed, refined on-page copy, and separately optimized strictly-tool pages with zero content strategy behind them.
Result900% traffic growth over 18 months of slow, steady compounding, plus a 12% profit increase from ad-banner clicks driven purely by the page-speed work.
0→20K
Fastest-growing UK health insurance site, outpacing sites built in the pre-AI era
What was doneBuilt the site from scratch: collected and clustered 20,000+ keywords for service and blog pages, built topical authority, optimized service pages end to end (copy, internal links, CTAs, an E-E-A-T audit, and CRO), prepared copy briefs for copywriters, interlinked blog and service content, and built out the funnel top to bottom, deliberately targeting lower-volume topics competitors skipped, since low search volume didn't mean low traffic.
ResultGrew from 0 to 20K monthly traffic in 1 year: 800 keywords in the top-10, 300 in the top-3. The engagement ended when the client sold their share of the business; rankings gradually declined under the new team after each subsequent update.
500+ websites
Local-SERP domination strategy, scaled
Built and rolled out one local-business SEO strategy across 500+ client websites: the same 5-step system, repeated site after site.
Keyword research
Collected the local commercial keyword set for each service across the target cities.
City selection
Picked target cities on demand, competition and client coverage, so each site went after the locations it could win.
Content at scale
Templated landing copy for the service × city matrix and mass-produced it, holding quality consistent across thousands of pages.
Competitor analysis
Read the local SERP leaders city by city (page structure, GBP signals, link profile) and folded the findings back into the template.
CTR optimization
Rewrote titles, snippets and breadcrumb paths from Search Console data to lift click-through on the positions already won.
Result3–5 client sites in the top-10 for one and the same local keyword. Page one occupied, taking the majority of the clicks in that SERP.
Notable one-time projects
Smaller projects with a fixed scope
1M+
Indexation audit for a large site
Audited a 1M+ page site in the security-vulnerabilities niche and found only a third of pages were indexed. Using GSC and log-file data, delivered exact, strictly technical steps to fix indexing, crawlability, rendering and internal linking, handed directly to the client's development team.
Forex
Content strategy for a forex broker
Built a full content strategy for a forex broker around topic clustering, grouping keywords into clusters to plan coverage and internal linking from the ground up.
Crypto wallet
Full SEO strategy
- Keyword collection and clustering
- Website architecture
- Competitor analysis
- Competitor page-layout analysis, with recommendations for the perfect page
- Link-building strategy: target number of links and anchors
What I do
What I can take on
AI Search · GEO
AI Presence Analysis
Measuring whether your brand shows up in Google AI Overviews and ChatGPT answers: which queries trigger AI results, who gets cited, and what it takes to become the source those models pull from.
SEO Strategy & Technical SEO
Audits, Core Web Vitals, JS rendering & indexation, duplicate content and redirect chains, multilingual sites with hreflang across EN/ES/DE/PT/FR.
Local SEO
Google Business Profile, multi-location promotion, reputation management across Google, Yelp, Angi, Facebook.
Pre-trained AI Content Engine
Built a pre-trained content pipeline that took output from 10 texts a month to 10 a day, a 12x cost saving, at consistent quality and YMYL/E-E-A-T standard.
Link Building
Outreach, PBN, press releases, crowd marketing, competitor anchor-profile analysis, earned links.
CTR Analytics & Optimization
Large-scale SERP data collection and analysis to find and fix CTR gaps: titles, snippets and features rewritten from real search-result data.
Internal Linking at Scale
Collecting and scoring pages to rebuild internal linking: faster indexing and page-weight distributed to the pages that need it.
Internal Tools & Workflow
Custom-built internal tools that remove manual bottlenecks and give the whole team a faster, more reliable workflow.
Keyword Clustering
Clustering 200,000+ keywords in under 5 minutes, turning raw keyword dumps into a ready-to-build site structure.
Custom Dashboards
Dashboards built on direct API connections across analytics and SEO tools, so every stakeholder sees the metrics that matter in one place.
Log File Analysis at Scale
Server log analysis for large sites (300K+ pages) to see exactly how Googlebot crawls, and fix what's wasting crawl budget.
Automation & Leadership
Python scripts, internal trackers, team leadership and training, client & developer communication.
Analytics & Data
Google Analytics 4, GTM & BigQuery
The measurement layer under every SEO decision: tracking that captures the events the business cares about, and raw data available at full depth when a question needs a real answer.
Google Analytics 4
Property and stream setup, event and conversion modeling, custom dimensions, and reporting pulled straight from the GA4 Data API into funnels, cohorts and custom dashboards.
Google Tag Manager
Container and dataLayer design, consent mode, and tag governance that keeps tracking accurate as the site evolves.
BigQuery
Raw GA4 export queried at full depth: ordered user journeys, exact timing, attribution and cohort analysis on unsampled event data.
Get in touch
Send me your site, your market, and wherever growth flatlined. I'll dig into the data and tell you straight whether there's a way through, and if there isn't, I'll tell you that too.